Successful Advertising Campaigns

The team at scone.com.au will work with you to create an advertising campaign to meet your business objectives. Successful advertising campaigns are ones which build the brand of a business and have regular calls to action.

CONSISTENCY

People don’t usually see an advertisement once and immediately race out to buy that product or service.

Typically advertising that gets results is an ongoing message, consistently seen by your potential customers.

For example, when it comes time to renew your mobile phone contract, you may then think about what brands spring to mind to compare prices and service.

Simply seeing an ad once will not usually result in you cancelling your current phone contact and changing phone plans, but if you have seen the advertising consistently and regularly chances are you will think of that company and compare their offering.

Consistent advertising helps your product or service become top of mind for your potential customers.

KEY MESSAGE

Many advertisers try to pack too much information into an advertisement.

An advertisement which is simple and clear will help ensure your one key message cuts through.

BRAND STYLE

The style of the ad should reflect the style of your business.

A business brand is the perception people have of your business and is much more than simply what your business does, but also the how and why of your business.

Is your brand reliable, fun, timely, smart…whatever the attributes you want for your brand, should be reflected in your advertisement to build on the key qualities of your brand.

CALLS TO ACTION

Advertising which is regular, has a clear key message and the right brand style then simply needs regular calls to action.

These regular calls to action for your business are the hook that will motivate your potential customers to act and buy your product or service.

For example, a dress shop may advertise specials or new stock around key events such as race days, first day of spring for a new spring dress or a new favourite warm jacket to prepare for winter.